聚焦老字号
1 老边饺子 “ 二人转 ” ·································胡　斌
3 老字号的文化符号和本质特征论
···············································丁惠敏　杨　府
5 中华老字号离国际顶级品牌有多远 ··············曾方荣
品牌与营销
6 基于客户需求的汽车营销策略创新方向研究
···························································白　璐
7 电器产品外观设计的优化策略研究 — 以美的厨卫
电器为例······································孙俊菊　姜勇炎
10 服务湖北区域经济的创业型、实战型电商人才
培养模式研究································刘　丽　刘喜咏
11 信息化助推泾阳县蔬菜业供给侧结构性改革探究
···························································闫雅雯
13 特色文创提升永州历史文化名城旅游品质与魅力
···············································林常君　卢丽红
15 从大众审美的视角分析东乡族的头饰流变
···························································王娟丽
16 探讨乡村振兴战略背景下乡村旅游发展路径
···············································陈　娟　赵俊萍
18 农村卷烟消费市场营销策略分析················韩华亮
19 潍坊市畜牧龙头企业带动产业发展研究
···························································杨　域
营销与政策
21 多方向培育高技能精英全方位服务汽车后市场
···························································张　晔
22 探索中国传统吉祥纹饰在现代设计中的运用
···························································王金霞
24 基于体育消费推动体育产业高质量发展的背景下
体育营销策略研究······································卢延文
25 浅谈新形势下军品市场营销工作思考和举措
···························································赵建柱
经济观察
27 人力资源审计在企业中的应用分析·············马　东
28 质量功能展开（QFD）在内部审计质量控制中的
　运用·····················································张虓烽
30 经济全球化对民粹主义在欧美产生的原因及其警示
···························································张　超
33S 集团财务共享服务问题探析
···································张秀华　韩燕雄　夏金雨
34 新时代创新创业型会计人才 “ 以赛促学 ” 培养模式
　创新·····························何红玲　刘一笑　朱本慧
企业与经济
38 探讨会计信息化对会计实务的影响及对策
···························································朱　开
39 互联网时代企业管理模式的变革················柳　兰
41 云会计在企业会计信息化中的运用·············陈有为
42 关于大数据时代背景下中小企业网络营销策略研究
···························································张宏岩
44 互联网经济环境下中小企业融资存在问题及解决
对策························································张召哲
45 企业工商管理的未来发展方向及管理模式探索
　研究探讨···································高　佳　王艳辉
47 大数据时代企业管理会计面临的挑战与解决对策
···························································陈　媞
48 煤矿企业财务管理中全面预算管理的应用研究
···························································贾　霖
50 浅析网络经济时代企业营销变革················徐雨萌
51 精益管理在烟草企业的研究与应用·············高校娟
53 动态规划在物流企业中的生产与存储问题分析
···························································李静强
54QC 活动在烟草基层部门的推广与应用·········袁　腾
56 大数据环境下企业会计信息化风险及防范措施探究
···························································郭伶俐
电子商务
57 大学生 O2O 消费行为影响因素分析 — 基于
二元 Logistic 回归模型的应用 ···········王　娟　赖沛东
60 分析电子商务经济下农产品网络营销问题
···························································王建武
61 互联网信息服务平台在农村电商发展中的作用研究
···············································夏　焘　王静萍
63 电商销售网络品牌建设与 “ 上行 ” 渠道优化分析
···························································肖永利