品牌与营销
1 品牌危机研究现状及应对策略 ···················· 臧　庆
4 粤港澳大湾区背景下珠海文旅融合发展研究
··························································· 张　怡
7 我国奢侈品供需市场分析 ·························· 胡亚西
9 略谈中国传统文化对现代营销的影响和启示
··························································· 吴　英
10 襄阳市旅游经济的发展现状研究················ 肖　岚
营销与政策
12“ 孤独经济 ” 的解析及营销策略·················· 李凤燕
14 探讨农机市场营销模式创新······················ 郭豪达
15 论新式咖啡书屋的优势···························· 隋　悦
17 多方向培育高技能精英 全方位服务汽车后市场
··························································· 张　晔
18 我国皮划艇运动现状及发展营销策略研究
······························································ 孙焕梅
20 基于营销工作岗位能力需求的市场营销学教学
改革探析·················································· 章晓菲
21 浅析歌唱中的舞台表现的营销手段············· 赵利玲
经济观察
23“ 放管服 ” 深化改革背景下株洲市高职院校采购管理
模式探索及实践 —— 以 HNTKY 为例············ 李　佳
25 探讨会计信息化对会计实务的影响及对策
··························································· 朱　开
27 铁路财务会计管理的内部控制对策探讨
··························································· 王　海
28 财务转型视角下的财会人员能力提升探讨
··························································· 靳振闪
30 新经济背景下企业财会管理创新问题的研究
··························································· 秦铁庄
31 高职院校财经类专业学生终身学习能力的培养策略
　研究····················································· 谭诗亭
33 大数据时代对财会发展的影响分析············· 李占勤
34 网络交易安全与民商法保护的相关性分析
··························································· 晏浩然
36 人口普查资料登记误差相关问题研究
··············································· 王春芳　曹锦权
37 工程造价预结算审核在建筑工程管理中的应用
39 外贸跟单实训项目开发与实施探索············· 贺映辉
41 社会资本、希望与流动儿童的教育获得：基于优势
　视角的经验研究·· 李欣然　胡颖出　程雪华　张慧婷
43 大学生在美丽乡村建设中作用研究
··············································· 蔡可欣　方奇超
企业与经济
45 民营企业人力资源管理问题与对策············· 李　伟
46 石家庄市物流市场及企业物流社会化的思路与
　对策····························· 王振江　张江漫　李海燕
48 对强化和创新企业经济管理的思考············· 霍春艳
49 新时代社会主要矛盾对国有企业的影响研究
··························································· 常灵洁
51 大数据背景下企业人力资源绩效管理工作创新
··························································· 孙晓云
53 大数据环境下企业管理模式创新研究·········· 肖敏芳
54 事业单位财务管理的科学化、精细化·········· 杨立巍
56 浅谈关于事业单位办公室行政管理工作的思考
··························································· 赵红静
57 厂办大集体中主办单位的作用··················· 杜　诚
59 论新形势下如何做好乡镇综治办工作人员的思考
··························································· 陈文祥
电子商务
60 浅谈区块链技术对新媒体内容建立信任机制的设想
··············································· 唐雨薇　陈　兰
62 物联网技术下智能建筑的成本控制············· 李　娜
营销与人才培养
63 产教融合下的高职《客户服务与管理》课程教学
　研究····················································· 杨　洁
65 信息化技术在《财经法规与会计职业道德》课程中
　的应用研究············································ 周　浩
66“ 翻转课堂 ” 模式下《影视营销学》的教学探索与
　实践····················································· 黄婧秋
68 基于真实项目下《现代推销实务》阶段性综合实践
　课程体系的构建与操作 ···························· 刘　涛
70《挖掘顾客潜在需求》课堂思政的应用实践
··························································· 陈　辉
72 关于构建高校资产评估专业分层教育教学模式的
　思考····················································· 蔡　伟
73 90 后新生代知识型员工管理措施探析
······················································· 吕际荣
　研究····················································· 雷丽莎